Today, Groupon users were introduced to the Groupon Guide to: Adoptable Dogs. Featured, are four cute canines, each with their own story.
At first, you think, oh, how nice, they are using this space to help homeless pets find homes for Christmas. But upon closer inspection, you find the author is attempting to make light of animals in rescues and shelters. Let me tell you, there is nothing funny about millions of homeless pets being euthanized each year in this country.
I'm the president of an animal rescue in Savannah. We specialize in taking on dogs with special needs, much like Herman featured here. We dedicate time to fundraising for their care, getting them to and from appointments, and pre-screening potential families to find just the right fit. I, for one, was sorely disappointed by the Groupon dig, and I wasn't alone. There are now five pages of comments on their "feelings board," and I've seen multiple Facebook and Twitter posts calling for boycotts. I've even sent emails to the businesses on the site that they should have a chat with their Groupon representative if they wish to have my business.
The real fail here is that Groupon had a chance to make a big win for the holidays. Instead of engaging in something they clearly know nothing about (humor), they could have used the spots to feature real pets in need. Not only would those pets probably have found homes, but Groupon would have been praised for its effort, bringing more traffic to the site and more sales to its clients.
Way to miss it big right before Christmas, Groupon.
